The GPT Group
PRINT & DIGITAL MARKETING COLLATERAL DESIGN
The GPT Group is one Australia’s largest diversified property groups, owning and managing a $19 billion portfolio of offices, logistics buildings, business parks and shopping centres across Australia. Working as a contract designer through the Talent Agency 'Aquent' the brief was to create a Mothers Day campaign to run across 11 Office buildings in Sydney, Melbourne and Brisbane. The project consisted of Digital artwork for lift screens, eNewsletters and websites, print material for concierge counters and mirror decals.
GPT were after a design that felt less corporate than any sales brochures and would attract some of the thousands of people using their buildings everyday. Working for a custom script for the heading text, I started with a quick sketch to get some letter shapes in a unique way before working digitally to refine the type.
Alongside the competition, unique mothers day cards were created to give away to building tenants. These consisted of a custom script drawn for 'Love you mum' and the flowers to match in with the campaign.