We all need goals of some sort, but how many and how big should these goals be?
Have you ever wondered why the bullseye on a dartboard is the smallest circle on the board? No. You probably haven't, and neither have I, but stay with me for a minute. It seems clear that to be good at throwing a dart, accuracy is key. The bullseye offers a focal point for the task. If the 'bullseye' was the largest circle on a dartboard and somebody said they could hit that easily, you probably wouldn't trust their accuracy too much.
While I don't play darts, I do have targets. Sometimes, these targets loose clarity. They expand too much to be useful. This is where it is important to bring the sights in and focus on the intense few, not the lukewarm many. This quote (illustrated above) which I heard on a Tim Ferriss Podcast immediately struck a chord with me. It is far too easy to try to please everyone, try to cover everything and do it all, but it's not effective.
Perform an 80/20 analysis on your products/services/commitments and find the 20% which provide you with 80% of your income and hapiness. This will show you where you should be focusing. It will strip the outer circles of your target and give you more focus, and time to achieve what is really important to you. In addition to your own clarity, it will help your customers and audience to see exactly why you can help them. The first advert for the iPod was '1,000 songs in your pocket'. They didn't go on about battery, capacity, size or colour, they just stated the one, clear, loveable benefit.
Find the way you can stand out rather than fighting 'me too' markets.
Let the small losses happen to find time to make the big wins happen.
(take this process and apply it to your work, eating habits, fitness goals, surfing, etc..)