Lost Boys Book Club
Branding & Identity Design
The Lost Boys' Book Club is a new company, designed to provide book recommendations and resources to avid readers in the surf and travel world. They needed a logo which encompassed the relaxed lifestyle vibe of the brand and reflected the founder.
The logo was hand drawn to give it a perfectly unique, castaway quality. It needed to feel authentic, as though it was sketched in a notebook or etched into a tree trunk with a knife.
As the Lost Boys' Book Club developed they wanted to add in a few extra events. As avid surfers the idea for a social boardriders club emerged and so the Lost Boys' Boardriders Club logo was born. This was designed on the computer to be a slight tweak of the original logo. Adding a more social and surf focused element.