Lost Boys' Book Club

Branding Design, Map Illustration

For many a reader, there is great joy in finding a perfectly written book to accompany your next trip. It is even better when the book is set in the location you are traveling to. Stu McKerihan is an English History teacher who spends his holidays exploring the worlds hidden gems in search of culture and waves. He spends his morning surfing and then finds himself under a palm tree with a book or journal for the remainder of the day. While friends often came to him for recommendations, he wanted to expand the reach, and so the Lost Boys' Book Club was born. A place where people could discover new literature and new places, exchange ideas, and inspire new novels.

The simplicity of lifestyle which Stu lives needed to be represented in the Lost Boys' Book Club. A simple accessibility. An ease of life. A brand to encompass this. So the logo was sketched by hand, designed to reflect the personality of Stu.

Imagery is designed to match the slow living, surf loving lifestyle which Lost Boys Book Club has developed from. This image was shot in Sri Lanka.

For the website function, I hand illustrated a map of the world which will be used to add pins to for locations which have been reviewed.

The Lost Boys' Book Club is more than just a website with book recommendations. It is a community of literature loving, wave riding explorers, and Stu wanted more platforms to interact. A surf club was the perfect way to add a little competitive fun into the mix and explore the coasts of NSW with a good group of people.

You’ve captured the vision perfectly! You are a visual poet, a master of the marker!
— Stuart McKerihan - Client